My dear friend Kristy Graves sent me some information about this concept called Carrotmob. They had a “mob” recently at Epicenter Cafe in SF.
Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.
Take a look at their video here:
[youtube=http://www.youtube.com/watch?v=5DBY5ljAtRE&feature=PlayList&p=A53805771E63FE7E&index=0&playnext=1]
Would you change your spending habits?
