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Donation Incentives

With the economy in it’s current down turn, many non-profits have turned to providing an incentive to raise donations. The thought is, many people are more willing to give if they are receiving something in return. The bigger picture is, donors feel more involved and appreciated if they receive something more than just a form letter as a thank you.

A short list of the different options available are:

  • Discount Cards
  • Matching programs through employers
  • Donor appreciation gifts
  • Earn points per dollar/donation toward gift programs (increasing retention & longevity of donors)
  • The pass it on incentive: “for every dollar we receive, we donate X amount to Y charity/non-profit”
  • Magazine orders for a portion of the profits (The Special Olympics was able to entice me with this one)

As you know charities and non-profits simply do not run without donations. Thus, companies are endlessly creating new ideas for reaching donors and their donation dollars.

Would this be a viable option for your charity or non-profit?

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This entry was written by April, posted on November 13, 2009 at 9:16 am, filed under Fundraising. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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One Comment

  1. Cristina O'Connell
    Posted December 14, 2009 at 4:03 pm | Permalink

    If you are looking for a site to help organize & raise your non profit donations look into events.org.

    http://www.online.donation.events.org/

    It helped our organization manage and setup our online donation page for free!


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