Donor Tools

  • Home
  • Features
  • Testimonials
  • Pricing
  • About Us
  • User Guide
  • Blog
  • Sign Up

special → Donor Tools for Good

limited-quantity offer

Tackling The Donation Fear Factor

April 13, 2010 – 8:25 am

Seth Godin’s thought provoking posts have never failed to amaze me and this latest one “Fear of philanthropy (avert your eyes)” is no exception. Without going on about how well put this one was, here is an extract from the post which ends with an important factor for donor management:

“Peter Singer is famous for posing a stunningly difficult question, paraphrased as, “If you are walking by a pond and you see a child drowning, do you save her? What if it means ruining a very fancy pair of Italian shoes?” Okay, if we assume the answer is yes, then why not spend the cost of those shoes to save 20 kids who are starving to death across town or the world? There’s really no difference. Or by, extension, invest in research or development that solves a problem forever… The issues are proximity and attention.

My take is that most people would instantly save the kid, but given the choice, probably wouldn’t take the road by the pond again any time soon. We like to avoid these situations, because these situations make us uncomfortable.”   Source: Seth’s Blog

As Seth points out donors fear doing something about a cause because it makes them uncomfortable. This feeling of discomfort is perhaps the biggest hurdle fundraisers are faced with and it stands right between a potential donor and a donation being made. Consciously making the donor comfortable at every step of the donation and fundraising process can make an impact on how many donation opportunities actually convert into a completed donation. Here are just a few ideas which could bring a tiny bit of direction and comfort to donors during the process most would prefer to avoid:

  • Have a clear message around the cause which highlights that every contribution is appreciated regardless of how much. It makes it ever so slightly more difficult to avoid donating something.
  • Having said that, suggesting amounts can help provide some perspective on following up with an action rather than leaving a donor with another question mark which may have them walk away avoiding it. For example Donate $5, $20, $100, $500 or more can help provide some direction and comfort in the process as compared to not knowing how much to give.
  • Connecting donation amounts to the change they can effect often helps provide some comfort. For example mentioning that a donation of $20 can buy X amount of food for the hungry and provide someone with Y meals.
  • Equating donation amounts to daily spending items the donor can sacrifice for the cause can also help bring some clarity to the decision making. For example sacrificing $50 afternoon at Starbucks, a $100 hair do or $200 concert tickets could help change …

It’s all about keeping someone’s focus on the cause at hand and prompting for a ‘defined’ action in the form of a donation request. It’s about how to bring even a little bit of comfort to an otherwise uncomfortable situation.

Tweet
By Donor Tools | Posted in Fundraising | Tagged donation, donor, fear, fear factor, Fundraising, management, philanthrophy, seth godin, software | View Comments

Recent Updates – Version 1.3.5

April 12, 2010 – 10:00 am

I might groan and complain whenever someone suggests a new feature (it’s my job, as developer, to be grouchy about new features), but I really, genuinely do like it when you suggest features that you’d like to have in Donor Tools. It tells me that you think it’s valuable enough to use (it just needs this one tiny thing), and that you care enough to let us know.

With that, I’d like to tell you about our latest update, Version 1.3.5, which contains a number of mostly small improvements, many of which you’ve told us about:

  • Added fields for Formal salutation and Recognition Name. Donor salutation now defaults to the first name instead of Mr. Donor.
  • Added smart tag condition for searching by company name.
  • Added additional fields in downloadable CSV files.
  • Fixed a problem affecting PDF letters when the organization’s logo is a PNG image containing transparency.
  • Added transaction fee, transaction id, and twitter username options to the donation import tool.
  • Improved Donor Merge feature. Searching for potential duplicates now brings up more results. You can also search by donor ID to bring up an exact match. The donor id is found in the URL, for example in the URL https://demo.donortools.com/personas/12345, “12345″ would be the donor id.
  • Fixed an issue where PayPal donation receipts would not display if an organization had disabled their public page.
  • Improved the display of important_dates – now it only shows the anniversary if the date is in the past.

If you’re curious, you can also read our full version history, which we’ve posted to our home page here: http://www.donortools.com/overview/version-history

Keep those feature ideas coming!

Tweet
By Ryan | Posted in Donor Tools News | View Comments

Spencer from Grace to the Nations

April 9, 2010 – 8:30 am

Our nonprofit started with Donor Tools in 2008 and it has absolutely revolutionized the way we record, track, and instantly respond to donations. Paypal integration is marvelous and when it first worked I sang the “Hallelujah” chorus for days!

Tweet
By Ryan | Posted in Testimonials | View Comments

Shana from Jump for Joel

April 9, 2010 – 8:00 am

We’re huge DonorTools fans here; can’t imagine our non-profit without you guys! Thanks for a great product (& fantastic customer service!).

Tweet
By Ryan | Posted in Testimonials | View Comments

Welcome to the Team

April 8, 2010 – 10:11 am

If you’ve been in our support forum lately, you may have noticed that Chris and April have been picking up a lot of slack there.

I’m so proud to present the reason why I’ve been somewhat scarce around the (virtual) office: the newest member of our team, little Eliana Joy:

The Newest Member of the Team

Eliana joined founders Ryan and Bethany about three weeks ago. She brings the median age of our team down nearly into the single digits. Eliana has lived up to her name so far, and truly is a joy to have. She’s also very patient with me when I strap her in the front-pack or plop her on my lap while I’m trying to get my work done. Eliana and her sisters are the reason I love working at home, and the reason why we at Donor Tools will probably never give up telecommuting.

Ryan

Tweet
By Ryan | Posted in Donor Tools News | Tagged family | View Comments

The iPhone Quickly Becoming The Nonprofits Best Friend

April 2, 2010 – 12:27 pm

Is the iPhone quickly becoming nonprofit and charitable organizations best friends forever? Well…a lot of subtle pointers seem to indicate that. Churches, charities and nonprofit organizations are not lagging behind high tech businesses when it comes to being mobile and making the most of the tools that let you operate on the move. We’ve often mentioned that one of the key benefits of using DonorTools to support ones donor management process is the mobility advantage of having your donor database and management system online where it can be made accessible regardless of where you may be.  However, this kind of mobility where you need to access your information on the nearest connected pc or laptop seems to be taken for granted in today’s context and the kind of mobility a lot of people are looking for is the kind when you have access to your information right out of ones pocket….on an iPhone.

Mashables recent post on the surge in the mobile applications market puts into perspective just how quickly the mobile applications market is exploding:

According to the study, created by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012.

Nonprofit organizations have a lot to gain from being able to operate better in a more mobile environment where they have access to their critical information on the move too. Beth’s Blog by Beth Kanter featured a post on the launch Zoetica’s iPhone application. Understanding the need for those in the nonprofit space to have access to their favorite nonprofit and social change blogs, their iPhone app compiles feeds from these publications which can be read on the move from your iPhone.   On the subject of how nonprofits are quickly tapping into the potential iPhone user base and embracing the iPhone trend Beth says:

I’m seeing more and more nonprofits add iPhone apps (or other mobile apps) to their marketing mix.  For example, just take a look at the explosion of mobile apps for museums.  and especially since the dramatic success of the Red Cross Haiti text fundraising.   But text fundraising is a whole different type of project than delivering content which might make a good “toe in the water with mobile” low-cost experiment.

Software and technology are enabling nonprofits to use mobile technology in important areas such as donor management and fundraising like never before and the iPhone seems to be the mobile channel of choice.  The iPhone interface in the DonorTools software is that enabler when it comes to being able to manage donors, donation or fundraising operations on the move. Off too a meeting with an important donor and don’t know much about them? Need to share reports on the fundraising progress with someone? It’s all good as long as the iPhone is within reach. …and that’s the wonder of this device and how versatile it can be! If the marketing and sales guys of the enterprise world are married to their iPhones and their Blackberry’s looking so inseparable… ..is it so hard to believe we fundraisers and nonprofit guys can find a best friend in an iPhone?

Tweet
By Donor Tools | Posted in Technology | Tagged app, charities, churches, donation, donor database, donor management, donors, donortools, Fundraising, interface, iphone, mobile applications, nonprofit, nonprofits, software, Technology | View Comments

Fundraising For Nonprofits – Analytics And All That Jazz

March 31, 2010 – 12:17 pm

Myth: A donor management system needs to have an extremely extensive data analytics software engine similar to the ones the best CRM software systems have so that data hundreds of combinations of queries can be run by the team and artistic reports with multi variable graphs can be generated. The analytics capabilities need to be so vast and deep it can even tell you everything about your fundraising and donors including what a donor ate for breakfast.

Truth: Most nonprofits don’t have large CRM-like teams to run several queries and use an extensive data analytics engine on the fundraising data. They look for a simple and quick way to get clear reports on their donations, targets, progress and information on donors in an easy-to-understand reporting format and make smart decisions. They need quick, no-nonsense reports that give them clear insights and help make quicker decisions.

Simplicity is good. At least that’s what we believe from experience in fundraising and “keeping it simple yet powerful” was the note written on a post-it and stuck on the PC while DonorTools and it’s reporting capabilities were being developed. While occasionally, few nonprofits may need to really break down their donor management and fundraising  databases to create deeper analytics most users need crisp insights into the important areas such as:

-    Tracking online and offline donations
-    Analyzing donations by source
-    Tracking funds
-    Tracking donations by payment methods
-    Setting and measuring progress against a fundraising target
-    Comparing donor information

And similar key metrics that help improve the fundraising efforts. By keeping your analytics metrics simple reports and creating them become more accessible across all authorized users of the donor management software. You don’t need to be a professional CRM analyst to generate quick reports when needed. More often than not, the last thing you need for your fundraising intelligence reports is pages of data analytics options, graph generation engines, report creation modules and all that jazz. All the same, on the chance that you do want to create more detailed reporting forms, data can easily be exported into Excel or QuickBooks and extend the reporting capabilities when required.

While one could argue while selecting a donor management software system the more extensive and the more bells and whistles the analytics component has the better it may be, at the end of the day having the right insights is more important having just many insights. Complicating an important area like reporting and analytics is just going to make things more difficult to use and manage instead of simplifying it and making it easier. After all, good decisions are a result of having access to information that brings more clarity to your nonprofit, not complications. Keep it simple…you’ll love the results!

Tweet
By Donor Tools | Posted in Best Practices | Tagged analytics, data, databases, donor, donors, donortools, easy, Features, Fundraising, graphs, insights, management, metrics, nonprofits, reporting, Reports, simple, software, system, tools, tracking | View Comments

The US Top 20 Charitable Donations – Who Were The Big Givers In 2009?

March 17, 2010 – 5:48 am

Tracking donors and identifying who your biggest and most valuable donors is is a big part of what we do at DonorTools. It’s an equally important activity for all our customers and every nonprofit out there who need to know who can help them make a significant impact to their fundraising.  In the spirit of what we do, we need a constant reminder every donor no matter how big or how small has made a contribution which can result in some positive change and each and every one of them is important.

That being said…aren’t you curious who the biggest Philanthropists of our time are and how much of their fortunes they gave away to make a difference?  Here are some of 2009′s top donors listed by Slate.com,  who gave to their respective charitable causes in sums that impact not just the nonprofits and organizations they support but impact and change the societies themselves:

  1. Stanley F. & Fiona B. Druckenmiller – Donated $705 Million to medical research & fighting poverty
  2. John M. Templeton – Donated $573 Million to research, health, spirituality, free enterprise & character development
  3. Bill H. & Melinda H. Gates – Donated $350 Million towards their foundation
  4. Michael R. Bloomberg – Donated $254 Million towards 1358 nonprofits
  5. Louise Deiterle Nippert – Donated  $185 Million to the Greenacres Foundation
  6. George Soros – Donated $150 Million towards climate change and education
  7. Eli & Edythe L. Broad – Donated $105.2 Million to foundations supporting art, education, medical & scientific research
  8. J. Ronald & Frances Terwilliger – Donated $102 Million to Habitat for Humanity
  9. William P. Clements Jr – Donated $100 Million to the University of Texas’ Medical Foundation
  10. Pierre & Pam Omidyar – Donated $92 Million to Hawaii Community Foundation, HopeLab, Humanity United and more
  11. Paul G. Allen – Donated $92 Million towards neuroscience, arts, culture and other programs
  12. Raymond A. Rich – Donated $76.8 Million to education
  13. Alfred M. & Mary Swain Wood – Donated $75.9 Million to various groups and education centers
  14. Julian H. Jr & Josie Robertson – Donated $66.1 Million to Auckland Art Gallery
  15. T. Denny Sanford – Donated $60.7 Million towards childhood diseases prevention
  16. Dolores Jordan – Donated $52 Million to a foundation which supports the College of Agricultural science
  17. Robert Gumbiner – Donated $50 Million partly to the Museum of Latin American Art
  18. Ronald P. Stanton – Donated $50 Million towards cancer care research
  19. Caroline Amplatz – Donated $50 Million to the Minnesota Medical Foundation
  20. John W. & Susan G. Jackson – Donated $50 Million to the Yale University

For the full list check Slate.com http://www.slate.com/id/2243495/

Other well known philanthropists include Larry Elison in 24th with $46.9 Million, Oprah Winfrey who made it to the 25th spot with $41.4 Million and Ted Turner who ranked 57th with $13,2 Million donated. Considering the year was not the best one economically, these are donors who don’t stop trying to make a big change just because finances aren’t looking up. Now that is saying something!

Tweet
By Donor Tools | Posted in Resources | Tagged 2009, big givers, biggest, charitable, charities, donations, donors, donortools, Fundraising, list, nonprofit, philanthophists, top | View Comments

Church Administration & Financial Accountability In The Social Web Era

March 12, 2010 – 7:00 am

How many times have we seen skirmishes between church goers and church administrators over the finances of the church? Sure it’s a common area of conflict across churches and charitable organizations just as it happens in enterprise organizations where stakeholders demand to see how their funds are being utilized and get insights into the working of the organization. Similarly the parishioners and church goers who make up the stakeholders in their churches often demand transparency into finances, donations and allocation of donations to the various funds which can be an additional hassle for the administration or parish councils who find themselves having to take on a defensive stance.

‘Transparency in working’ is a cornerstone of social web and whether it’s companies using social networks, collaboration tools, online communities and more, all these technologies are a step forward in creating an open work environment where customers and others can freely engage with the business  and everyone can observe interactions, communications and processes. Businesses have taken a more social, more accessible, more human persona and as a result , created accountability and trust among those who seek it. Luckily, with the right technologies the same can be applied to Church administration when it comes to extending it’s financials to those who insist on accountability.

Here is an extract of an article by the Crown Financial Ministries that highlights financial accountability in church administration:

The American public generally has high expectations of religious organizations and churches. For the most part, donors and attendees recognize that enormous needs exist that the church is called upon to meet, and they usually want to respond adequately to help the church meet those needs.

However, they also want to be assured that the funds they give, many times sacrificially, are being used effectively and that the church is actively involved in ministering in a way that is pleasing to the Lord. So, there can be no acceptable alternative to financial accountability.

The donor management process is precisely one of the areas into which the public seeks some level of transparency and with a web based donor management software like DonorTools restoring faith in those who doubt (pun intended) can be done with a few clicks of the mouse. Our “Audit History” creates a feed of every action within the account. When someone signs in, when changes are made to the data, when donations are made, towards what funds donations are made, when account changes are made and more. This helps develop a constant trail of all the activity of every user and admin within the donor management system which builds transparency and accountability with no extra effort.

The “Funds And Sources” feature is a great way to link donations received to the funds to which they have been allocated to making it simpler to track down a donation or display the progress on certain funds when people need to know what’s happening with them.  The next time someone in the Church asks “what’s going on with the building renovation work we donated towards which was supposed to start last week???” With a few clicks on DonorTools one can share how they’ve only reached 50% of the “building renovation fund” goal that was set and clarify why the work has been delayed.
In the era of the social web where lack of accountability and transparency is a thing of the past, Churches and charitable organizations can leverage great web applications where it matters the most and (for lack of a better way to say this) renew people’s faith in more ways than one.

Tweet
By Donor Tools | Posted in Best Practices | Tagged accountability, administration, audit, charities, church, church administration, donations, donor management, donor management system, donortools, finciancial, Fundraising, funds, nonprofits, social web, software, sorces, transparency | View Comments

Using Donation Videos To Fuel Your Online Fundraising Pages

March 11, 2010 – 7:00 am

If you’re looking for inspiration on how to spruce up your online fundraising pages and add that little extra to connect with donors at the most critical stage of the donation process then these videos are perhaps what you’re looking for.

Youtube recently crossed the 1 billion videos watched per day mark according to a Mashable post. Now that alone is one very good reason to consider using video to connect with donors. But it’s not the only reason why video can help push the performance of a fundraising page on a nonprofits website. Video can offer the kind of personal connection to web visitors that words and text simply can’t convey. The good news is creating and distributing a donation video with a message isn’t exclusively a fundraising tool for the wealthy nonprofits any more. There are tones of excellent videos that convey a strong and crisp message which can be done on a shoestring budget with nothing more than someone who is passionate about the cause and a web cam.

If you’re looking to connect with those who land on your donation or fundraising page there are virtually no limitations to how creative you can be with making that final connection through an online video and that can make a world of a difference. Here are some ideas we liked amongst simple videos that could do the job and not cost a fortune to produce:

•    Make a personal appeal: A simple video with a straightforward personal appeal for a donation where donors can see the passion and connect with the cause can be all you need to strike that chord. This appeal for donations to the Haiti earthquake victims is a great example.

•    Use images and video clips to create a vision of awareness towards what the donors contribution would help bring relief to or contribute towards. This video that pieces together images provides a picture of the plight of those devastated by the war in Bosnia and makes an appeal for contributions that could help bring them relief and rebuild their lives.

•    Get a perspective from those who can benefit from a donation whether in cash or kind. There is nothing quite like being able to get firsthand feedback from those in need of the help. This clip with an appeal for organ donation does just that and helps donors get an insight into the life of an average person who is in need of an organ which in this case is a kidney.

•   Create a demonstrative or educational piece which illustrates the difference a donation can make. This one which is perhaps more professionally produced is great inspiration for how much can be packed into a single minute of video which need not take up much of a donors’ time. At the same time it not only conveys a clear message but also demonstrates how easy it is to contribute through the website which is a great idea.

The bottom line is you need not have a large budget and a film crew to create a compelling video which will help your fundraising efforts. You just need to have a video which can help you connect with donors in a straightforward honest way and make an appeal. After all, if a picture is worth a thousand words….then how much is a video worth for your fundraising?

Tweet
By Donor Tools | Posted in Best Practices | Tagged donation, donations, donors, Fundraising, ideas, nonprofits, online, pages, videos, website, youtube | View Comments
« Older posts
Newer posts »
  • Categories

    • Best Practices
    • Connect with Me
    • Donor Tools News
    • Fundraising
    • Links
    • Resources
    • Social Media
    • Success Stories
    • Technology
    • Testimonials
    • Uncategorized
  • Donor Tools on Facebook
  • Archives

    • September 2010 (1)
    • August 2010 (3)
    • July 2010 (1)
    • June 2010 (3)
    • April 2010 (8)
    • March 2010 (5)
    • February 2010 (9)
    • January 2010 (8)
    • December 2009 (12)
    • November 2009 (17)
    • October 2009 (23)
    • September 2009 (9)
    • August 2009 (12)
    • July 2009 (10)
    • June 2009 (2)
    • May 2009 (7)
    • April 2009 (4)
    • March 2009 (7)
    • February 2009 (8)
    • January 2009 (11)
    • December 2008 (7)
    • November 2008 (9)
    • October 2008 (5)
    • September 2008 (7)
    • August 2008 (7)
    • June 2008 (2)
    • May 2008 (1)
    • April 2008 (3)
    • March 2008 (3)
    • February 2008 (1)
    • December 2007 (3)
  • RSS News Feeds

    • All posts
    • All comments

  • Google Reader Shared Items

    • Seth Godin Drives Another Nail Into the Book (gigaom.com)
    • New E-Book: How To Raise More Money Now (Beth’s Blog)
    • Great reads from around the web on August 16th (Amy Sample Ward’s Version of NPTech)
    • How to talk to small nonprofits: A guide for vendors (Technology for the Nonprofit and Philanthropic Sector)
    Shared Items
  • Blogroll

Privacy Policy • Terms of Service • Support

Donor Tools™ is an Art of Mission, Inc. adventure.

All text and images copyright © 2008-2009 Donor Tools. All rights reserved.

Donor Tools (www.donortools.com)

PO Box 7775 #35650, San Francisco CA 94120-7775

800-722-1492   |   support@donortools.com